Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pure Project Brewing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the app and Pure Project. Easy to use, and keeps me informed when n upcoming events. My only wish is that the rewards program allowed for 4 beers per month, not 1 per week. I travel for work often so I miss out on my $1 beer occasionally.
Download the Pure Project app for exclusive rewards and to keep up with everything happening at the brewery. This app includes: Exclusive Rewards Eve...