Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Roaring Fork Public Radio, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love Aspen Public Radio and am so grateful for the standalone app! Only one one thing about it drives me into bouts of raving lunacy. When the stream is interrupted for whatever reason, like switching between cell towers or wifi hotspots, it throws thus useless error: “ALERT! There was a problem downloading the audio” The thing that is so very annoying is that you have to unlock the phone, bring the app to foreground, and tap OK to acknowledge to make the error dialogue close. I mean, I know here was a problem because the audio stream stopped and the story or music or whatever was interrupted. Come on! Is there no other way to handle such an exception? It happens all the time, and many times in a row, whether driving, walking my dogs, riding my bike, you name it. I thought maybe the Apple Watch audio playback user interface or Siri could help but no, you have to unglove, unlock, and tap to acknowledge the obvious. Again and again and again and again. Sigh. Radio days were better. Please please please fix this pesky persistent problem. Thanks
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