Luna - Budgeting App

AloaLabs, LLC · iOS

Luna - Budgeting App

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Luna - Budgeting App screenshot 1Luna - Budgeting App screenshot 2Luna - Budgeting App screenshot 3Luna - Budgeting App screenshot 4Luna - Budgeting App screenshot 5

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Luna - Budgeting App Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
5.0 ★(11)

Rating Distribution

5.0
★★★★★
11 reviews
5
0%
4
0%
3
0%
2
0%
1
100%

Top Countries

🇬🇭 GH🇨🇦 CA🇵🇹 PT
Reviews (3)▼
★☆☆☆☆InterestingPersonality4/27/2025
Nice interface but weird

The app looks amazing but it’s a bit weird to have a budgeting app that’s only local to your phone. And the app is only available on iOS, without even a web client, so it’s impossible to get advanced metrics like you can with YNAB. I’m also afraid of vendor lock in as there is no data export or sync features. It would have been miles better if the app was a fronted to YNAB (which provides a very nice API and already has many community integrations), instead of just being yet another app that I might forget about in a month 😅

★★★★★🎹🙂😝🤓3/17/2025
Really great!

I love the ease of use of this app and it’s all great. While it’s slightly annoying having to manually add everything, it’s still worth it for this well developed app.

★★★★★CJK87112/16/2024
Everything I need!

I love how simple and intuitive the app is. It helps me not get overwhelmed and actually keep track of my expenses!

Version History (22)▼
1.341/13/2026
1.3212/17/2025
1.314/28/2025
1.302/4/2025
1.291/30/2025
1.2812/2/2024
1.2710/27/2024
1.2610/25/2024
1.2510/19/2024
1.2410/18/2024
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Luna is a budgeting app designed to help people curb spending and is built on 2 core principles - Completely manual (for your own good) - An incredib...

iOS App ID
6504741176
Content Rating
4+
Min OS
17.0
Size
101.5 MB
In-App Purchases
Yes
Publisher
AloaLabs, LLC

In-App Purchases (3)

NamePriceType
Monthly Subscription$4.99Monthly
Luna Yearly Subscription$49.99Yearly
Luna Lifetime Access$149.99One-time