Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wayward Lane · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I travel a ton to cities large and small, and given the combo of my work and personal travel, I’m constantly wanting a way to document the best tips I get and the best experiences I have. I’ve tried everything — iPhone notes, google docs, heaps of yelp reviews as a minor history, but nothing brings together the wide range of features North gives me to chart my next adventure and document what I loved most about my last. I also love that the next time someone asks me what to do in Paris, I can simply share my list on North, and they’ll have immediate, highly usable insights. Beautiful design, insightful feature set. RAH!
This is a pretty simple idea that is executed incredibly well. The idea of having a “place for your places” where you can save and share all the spots that are important to you, places you want to try, ones you want to share with your friends… it almost seems like it would just be built into your phone already, but this is the first version of this concept I’ve come across that actually works well! This app does a great job of making everything simple and user-friendly. Love it!
I’ve been waiting for an app like North for years. My Google maps is a total mess of stars, hearts and flags. I can never find what I’m looking for and I have no memory of how I found the place in the first place. I’m using North now instead to save places because I can add notes to places. It also has useful map features to see nearby places you have saved. PLUS! I can share lists of places instead of doing the annoying text a million links. Wow.
North is the fastest and easiest place to save your favorite spots and share them with others. Whether it’s that coffee shop your friend raved about,...