Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Filip Alexandrow · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the idea of this game and I know it's a trial version, but I honestly was very bored with this sample. The graphics were very earthtone and incredibly repetitive -- rooms had multiple thermostats and the same suitcase graphic, plants, cabinets, and other elements were repeated over and over and over again. Not much to interact with at all, and the layout of the house didn't make much sense. Also, what is the death by "Maternal" even mean? I will be open-minded when the full, polished version of this is avaiable.
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