Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matej Koval · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this for my young-ish daughter and it does not look like what it shows your tracing a line for the whole time and it is IMPOSSIBLE To get past ONE level! Like what!!! And I tested it and it is hard to race the line because if you touch the “border” of the tracing it deletes the line and it even does it when you don’t! This game was poorly made would not recommend…
I got this for my autistic 4 yr old grandchild. It’s not easy to get the line started much less get through the thin lines you have to trace through.
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