Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗North East Mississippi Electric Power Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The old app wasn’t great but in hindsight was infinitely better than this. Great company, great service, great people, now we just need to Make this App Great Again 🇺🇸
The new app design made things even harder to do. Payment processing has more steps, and finding the button to report an outage is a horrible experience.
This app desperately needs a redesign. The appearance is perhaps the worst of any app out there now. And you do not need to notify me every single time I open the app that notifications are turned off. Of course they’re turned off - I don’t want to receive them, so stop telling me. Otherwise it generally seems to work fine.
Our Mobile App is designed to give you fast, secure account access so you can easily manage your account details, view your bill and your account bala...