Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Holger Sindbaek · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The cards don’t automatically move to where they are needed and you can’t move them to where they are needed because all the cards move around and it discards cards that you want to keep and draws for you as you are trying to move cards around in your hand! Didn’t even play one game because it was soooo frustrating! Deleting game!
Gin Rummy card game classic • Solo and Multiplayer • Smart bots • Thousands of people to play with • Play online with friends • Interactive tutorial •...