Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ink River, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great concept and I enjoy using it with premium features. However, it is buggy and can get in the way of enjoying it. For example, the audio of the video I am watching just turns off in the middle until I touch the screen again. This happens for every video and be annoying to pull it out when I am multitasking. Some features like having the "watch later" tab at the bottom sometimes works and sometimes doesn't.
This app has everything I am looking for. It is easy to use for the most part and it was simple for me to login to my previous google/youtube account. Like it states, the ads from videos are completely gone and I have had only one app ad that was skippable. The pip for me is very glitchy though. It doesn’t activate intuitively (swiping out of the app while a video is running does not activate pip) and doing most app actions will lock me out of using pip at all. Ie -Navigating to the home page to search for another video while a video is running and then going back to the video to activate pip, clicking the pip button does nothing and the app has to be completely restarted to refresh the pip. This process makes it a bit more frustrating to search for videos that aren’t directly under the current video
Through a day of heavy use (let’s call it 8 individual hour long videos) I got 4, extremely intrusive, full screen ads, that due to their design, feel like they last an eternity longer than any ad YT has made me watch until I could skip it, even if in reality they make you spend the same amount of time looking at the ad. The ads are so intrusive and designed in the most annoying way possible, I would rather sit through whatever YT wants to show me. At least on YT the ads aren’t pop up full screen garbage that makes me wait to then hunt for the X to close it. App lacks basic functionality that are pretty standard in video/streaming apps as well. In another comment the developer said something about 1.4% of users see an ad and even less see multiple ads in a day is a pretty dubious claim based on my experience. No thanks.
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