Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bradley Simmonds · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy 80’s and 90’s music, and the app does it really well. I fully understand that I am to be exposed to advertisements, because that is how this app operates, but I’m kind of skeptical of how advertising is conducted when myself and others are subjected to ads that say the following, with {my personal commentary in brackets}: “Your phone is severely damaged by (72) viruses. We have detected that your browser is (70)% damaged. Viruses picked up while surfing recent corrupted sites. How to fix now: {insert poor grammar translation to download a fraudulent app}. 30 seconds to clean up.”
Saw a promo for this on Reddit and am so glad I checked it out. It takes me back and I love the mashups, the DJs accent and the choice of songs. It’s just so fun and the perfect work or walk companion. :)
I’ve been listening for a while and so far this is a great app. Lots of fantastic music and era-specific content. Definitely recommend.
80s 90s Radio with a difference. We play retro music, TV Themes, Movie Quotes and other fun blasts from the past! Join B-Man for a nostalgic ride down...