Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MWare Technologies AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was told there was supposed to be a year free trial, yet was charged immediately and through this, overdrawn my account for garbage that is intentionally out for a “cash-grab.” Every few weeks, the name and functions of this app changes to avert Apple from taking the app down due to “false advertising,” (I have screenshots by the way). Support is horrible and seems to want to shift the blame to Apple (I have emails to prove their laziness), and now I am stuck with utter garbage…. By the way, I am going to screenshot this in case the developer tries to remove my honest review. SAVE YOUR MONEY AND DODGE THIS BULLET!!!! Also, tell the developer to do their job properly. I’m disappointed and disgusted by this behavior and customer service!
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