Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benton Utilities · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So far so good plus you don’t have to pay a stupid $3.95 fee to pay online like you did before. We get charged enough as it is.
1. Benton’s new utility platform from smarthub.coop doesn’t allow for passwords longer than 50 characters. (The old one did!) 2. When registering for an account, the web interface doesn’t allow you to paste a password in to the 1st password field. But it does allow you to paste in to the second. Once pasted in to the second confirmation field, you can copy from there and paste in to the first. 3. The web app first password field does not interface with Apple’s Password built-in password management. Meaning that it Apple isn’t suggesting a password. I had to do all of that manually.
This is the official app of the Benton Utility Department. Our mission is to provide customers with efficiently managed and operated electric, water a...