Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digital Therapeutics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I accidentally purchased a lifetime membership which cost me more than I could afford and Apple wouldn’t refund me. I am so upset about this because the app is unreliable. I’ve reached out to the developer but they do not reply. It is incredibly slow and doesn’t always save my input. For example, I’ve put the correct birth year in at least ten times and hit save and it still has me at the wrong age. It’s incredibly frustrating, but since I spent way too much money and can’t get refunded I keep trying to get it to work.
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