Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yefim Grosman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I mostly use this app for the notifications! It’s pretty and works great.
Easy to use app that’ll help you keep track of al bdays and in addition to that will suggest congrats for a specific person. Highly recommend!
From downloading the app to sending personalized Birthday messages in seconds!
Never forget a birthday again — and now find the perfect personalized gift! “Today!” helps you keep track of birthdays, send unique AI-crafted wishes,...
| Name | Price | Type |
|---|---|---|
| Small tip | $0.99 | One-time |
| Medium tip | $2.99 | One-time |
| Large tip | $8.99 | One-time |