Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rainer Mohr · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using the desktop site since 2018 and was super excited to see there’s an app too! Rainer was also very responsive and helpful when I had a question about my account. I like that I can download my logbook offline as a pdf if I want to, also the statistics feature offers some fun insights about my dive history.
divelogs.de/.org companion app. Sync your divelogs data to the app. Add and edit dives, certifications and gear, sync back any time later. Now suppo...