Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steve Baker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cuz the Earth had been destroyed now I was the last of the human race. If you’ve ever experienced this phenomenon then you probably are acquainted with these infamous call letters WLSD. An intergalactic pirate radio station psychoactively birthed in the wooly cotton brains of infancy aka Gary Hurglewitz’s basement. At 17 & 18 years old, Gary and his brother cousins sought not to petition the Lord with prayer, but rather summon Texas Bob and His Swinging Reggae Blues Bonanza Combo to go back in time to save the Earth from imminent disaster and marry himself at the fair. Fine, don’t take my word for it. Listen for yourself and you will see they really DO take the hits you want to hear!
They came from geostationary orbit above metro Detroit. They brought music you didn't know you needed. And now they're on your iPhone, iPad, Mac, Appl...