Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gas & Electric Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Old app was way more efficient
Everything about this new app is terrible. The login process continually makes you sign back in with your password even if you continue to turn on Face ID login option. Graphical interface looks terrible, bank statement history and transaction data looks like a mainframe dump on the screen…difficult to look at and harder to easily find what you need. with so many other great finance apps out there how in the heck did this one get approved as “better” than the old app? Have any G&ECU employees ever used other financial apps? This app is just plain frustrating.
New app is like a step back in time. Not user friendly, no facial recognition, and the format is hard to read. The old app was great. New one is garbage.
Bring GECU with you everywhere with GECU Mobile App! This app allows you to check balances, deposit checks, transfer money, pay bill and more. To use...