Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Geoffrey Rainville · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What is happened to this app? Half of the things that I used to scan aren’t even on the list anymore for instance the entire fire department of FDNY with the exception of Manhattan isn’t even on the list. Did you guys change streaming providers? The volume controls don’t work for the individual streams that you select and there seems to be just a lot of issues that have been taken out of this app. For $40 a year subscription I don’t think I’m going to be renewing my subscription this app has gone down 100% or more since the latest upgrades. So please convince me why I should continue to subscribe to this app that gives you absolutely nothing
Overall this is a fantastic app and I enjoy using it. However the latest update seems to have introduced a bug. When I go to add a new feed and select US and then try to select Kentucky the app crashes. I don’t know if this happens on other states. This is the first state I’ve experienced the issue with and I have used feeds from multiple states across all of the banks.
I paid for the original application years ago. I was not aware of the release of an entirely new application, which now offers a yearly subscription in comparison to the radio reference counterpart. Why would you not offer a grandfathered plan for previously paid users?
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| Name | Price | Type |
|---|---|---|
| Weekly Subscription | $2.99 | Weekly |
| Monthly Subscription | $4.99 | Monthly |
| Monthly Subscription | $9.99 | Monthly |
| 1 Year after 1st week free | $39.99 | Yearly |