Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jason Smith · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Drops you at a button that says “Start to continue” Tapping it doesn’t do anything.
Even Netflix & Amazon Prime aren’t that expensive. Get OVER yourselves!
Free to download, but completely unusable as you need to subscribe and pay $5.99 A WEEK to use any features in the app. 24 dollars a month is more than I pay for all of my streaming services combined. But yeah, let me drop that on a stupid game for my cat.
Cat Games is a user-friendly app tailored to entertain your pets. Suitable for kittens, mature cats, and even kids, it offers a subtle hide-and-seek e...
| Name | Price | Type |
|---|---|---|
| Games for Cats: Mouse & Fish (Weekly) | $5.99 | Weekly |
| Games for Cats: Mouse & Fish (Weekly) | $5.99 | Weekly |
| Fishing Kitten: Laser Cat Game (Monthly) | $19.99 | Monthly |
| Fishing Kitten: Laser Cat Game (Annual) | $39.99 | Yearly |