Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Enbridge Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
New update included face ID ( wow!) However, upon login app displays Error. Attempt to display bill also shows error (“try again later”) in a ghost font. I think Enbridge is not a poor company so no reason for such a fiasco with the app in the digital age.
This app used to work great. Now it’s just a spinning wheel and I can no longer sign in.
Won’t sign me in.
Enbridge Gas Ontario delivers safe and reliable natural gas to 3.9 million customers. The app enables customers with a My Account profile to access th...