Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Ottawa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Address fields in report section never populate on IOS so I can never submit the form and end up having to call 311
Not only is the app full of glitches, but the city itself doesn’t action tickets in a timely manner. I’ve uninstalled the app and just report via telephone
Barely functional. Constant crashes and freezing.
Connected and engaged Customize your experience with the City of Ottawa by selecting several notification options based on your needs and interests....