Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ESRI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Search functionality by MGRS and LAT/LONG would be very useful to missions. Holding a point on a map to get the coordinates. This could be a great app if it took more functionality ideas from ATAK or even Field Maps. Timestamps in the web-based Mission Manager chat is key too
ArcGIS Mission Responder is the mobile app that enables users in the field to participate in active missions as part of Esri’s ArcGIS Mission product....