Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Saam Barrager · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a pop up for sections of San Francisco but none for the films, directors or actors. Unless you know all the films shot here that it lists this is a very limited app if I have to search online to find the films I then search again the in app.
How can I search for something I don’t know? This app has the locations stored for all the movies made in SF and their filming locations, right? It would be good to provide the list in the search field as a dropdown. Then people can discover what they don’t know. Save us the work of having to go to another location (Google) to get information on we could just as easily get in your app.
Sweet, now I can take a walking tour of “So I Married an Axe Murderer” locations!
Find film locations set in San Francisco. Search by director, actor, title, neighborhood, or range of years. Easily navigate to individual locations.