Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Julius Stuhec · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app more than anything else to track what’s going on around Umich and also how to get there. Because of all the road closures, Google and Apple Maps were not up to date. However, the MDEX showed their schedules spot on every time.
I love this concept of there being an app where you can find free stuff at campus! The user experience is wonderful and the team behind the product is the truth.
This is the greatest app created by a U of M student. Ive gotten so many stuff thanks to them. Like, we are college students we need as much free stuff as we can. Just unprecedented advance by the the U of M student body. INSANE!!
MDex – The #1 Student Life App at U-M! Welcome to MDex, the #1 way to experience student life at the University of Michigan. Discover what’s happenin...