Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The University of Michigan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is extremely glitchy and has a major problem recording studies. I went above and beyond the survey threshold for full payment, but the app didn’t record over a third of them. I reached out to explain and I was rudely dismissed. They refused to look into the issue or compensate me fully.
The WHIRLwell app is for those interested in participating in survey-based research studies and sharing their experiences with researchers. The app gi...