Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American College of Emergency Physicians · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I mean…I guess I shouldn’t be surprised. This is on par for ACEP. 2 stars because the app does work. But it’s a disaster. Walk away from the app for a few minutes? You lose your place in a quiz. That’s okay, I’ll just click back through to get back to it. Oops, nope. I got a dead page. Time to manually back ALL the way out and start over. Then it works (+/- another sign-in.) Want to just make a quiz from unanswered questions? No. That’s not an option. You can go through and select all 55 categories and then pick unanswered questions from that. That mostly (but not entirely, for some unfathomable reason) eliminates questions that have already been answered. EKGs, pictures, etc? Oh. It comes in a little window on my tiny phone screen. That’s okay, I’ll just zoom. Oh. Zoom keeps the window the same size and makes whatever is still visible through the window even bigger. Okay…so maybe I just need to scroll to the sides of the window to see the rest of the image? Nope. Can’t scroll all the way to the edges. Completely unusable. Offline quizzes? lol, no I mean…it DOES give you quiz questions. And a lousy explanation about the answers. So that’s something. But man. Imagine if ACEP spent a few bucks to hire a UI developer.
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