Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yoyo Chinese · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used this since I was in 12th grade back in 2014, 11 years later, now there is an APP, never thought I would see that come to fruition. This is by far the best Chinese learning software in my opinion. Haven’t came across better in all my years of learning the language.
Finally after such a long wait the app is here. I like that it gives complete access to all the features of the course including the audio reviews and flashcards. The course covers all areas of the language. The advanced conversational course would be a great addition. I have one suggestion that a Chinese character course III would be a great addition as well but that’s up to the course creators to figure out. The app was much needed as many people now a days prefer learning on the go, and since the yoyo Chinese lessons themselves teach through a micro learning approach with video lessons being the adequate length, the app will for sure boost productivity of the learners, well at least for me.
I have been using yoyo to learn mandarin since around 2020 and am happy they've finally developed an app! The positive: App functions great & looks like the website. all the content is available on the app. I'm at an intermediate level because of the content (currently doing the upper intermediate course and the second character course). I love these courses because of the quick and clear explanations. A lot of info is covered; the information builds as you progress which is great because language learning involves rehearsal. I love the optional schedule for learning. Love the way the style of teaching changes as the courses get more challenging (more mandarin, interviews, and storytelling). I also love the quiz & flashcard features. Glad to see they included the downloads without having to exit the app. Areas to improve: The largest challenge yoyo faces is that it isn't the best for more advanced learners. I wish yoyo would create more advanced conversational courses (I believe one is already in the works and would like to know when it will be available). I would also appreciate more advanced character courses and additional comic/graded reader courses. Summary: Although there's room to grow for more advanced students, yoyo is excellent for beginner and intermediate learners (I'd say hsk 1 to hsk 4 or 5) due to the systematic framework and wealth of foundational & cultural information. The app is responsive and intuitive
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| Name | Price | Type |
|---|---|---|
| Watch Plan (Monthly) | $14.99 | Monthly |
| Learn Plan (Monthly) | $19.99 | Monthly |
| Watch Plan (Annual) | $107.99 | Yearly |
| Learn Plan (Annual) | $143.99 | Yearly |
| Lifetime Learner | $299.00 | One-time |