Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PEEP SOLUTIONS FOR WEBSITE DESIGN W.L.L. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While the app looks aesthetically pleasing, it is not enough. First of all, having a contact us/suggestion/complains section would be beneficial. I had booked a home service appointment and before the appointment 5 mins I checked the app to see the appointment not cancelled. While the salon failed to contact me and tell me, your app failed to send a simple notification. I waited for hours where I couldve done something more productive.
Love how easy it is to book with Bookpeep. So many salons to choose from, and the daily deals help me discover new ones while saving money. It’s simple and now part of my routine.
Nice design, could be better. It would be nice if people who had accounts could see all of their reserved appointments on the app (even if they reserved through a URL instead of the app). Integration with google calendar could also be beneficial.
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