Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dylan Oliver · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
OK, so first is that when I played it when I used it and I tried to swap the lyrics, replace the lyrics, and I made a good song, and then I pressed the button to replace the song and created and it said that you had to pay for it don’t get the game you’re gonna have to pay to do anything you have to pay to play the game to play this little Swap thing like just because it doesn’t say you have to pay to download doesn’t mean they don’t have to pay inside of the app don’t buy it it’s horrible!
I have to be honest with myself that
You want US$260 per year for 19 songs? And they are mostly rap songs. I hate rap. And you don’t even allow a way to try it so people like me can evaluate it and see if it’s any good. No I’m not gonna pay $260 for 19 songs on which I might only use one or two, especially without a trial period. And no you’re not gonna get my credit card and force me to cancel and fight to get my money back. Forget it. Find some other chump.
Unleash your inner rapper with SWAP, the cutting-edge platform for creating and sharing your original rap songs! It's your time to shine and redefine...
| Name | Price | Type |
|---|---|---|
| Swap Weekly | $4.99 | Weekly |
| Swap Weekly | $6.99 | Weekly |
| Swap Weekly | $9.99 | Weekly |