Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vastly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a clever concept and interesting but the content is not tailored for humanities subjects, and the subjects even remotely related to humanities and liberal arts education is extremely skewed to the far political right (almost conspiracy theories). As an academic humanities scholar, I believe it is extremely important to present the public with content that engages with history, art, archaeology, literature, philosophy, the history of science, and modern languages. Humanities education is the saving grace of this world because it showcases different perspectives and I hope this app can work to develop more humanities content that expresses diverse opinions, cultures, academic discourses, and perspectives.
Vastly is everything I hoped for - it delivers a tailored feed based on my interests that both keeps me highly engaged and helps me find new podcasts and content! I love the short form video clips, they are such a perfect preview for helping me weed out pods I want to dig into more deeply.
Really love how the app shows me content tailored to high quality entrepreneurial advice and allows for me to sort by those sections as well. Super helpful when I am trying to learn something new but don’t want to spend time watching entire podcasts before committing to one.
New description for app store: Millions of hours of long-form video and audio content is added to the world each week -- and nobody has time to consu...