Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evan Winograd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After I almost missed an international flight because I did my timing math wrong, I’m happy to have something to double check my timing for me. This app also has tools for a ton of other scenarios so it’s really the only one I need. Thanks!
Collection of tools to calculate dates and times: Time Calculator (ex: How many total hours and minutes did I work this week?) Time Zones (ex: What t...