Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Indiana Office of Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to have this downloaded way back and thought I would give it another try and redownloaded. First thoughts is really nice. Great layout, ease of use and just nice. I can’t wait to try it out this year to see how well it is updated.
If you were hoping this app would allow you to buy and track licenses, check in game, etc…you will be dissatisfied. This “app” does nothing other than provide you a menu of links that direct your browser to the DNR website. Almost worthless. Just use the DNR website to begin with.
So cool our state has put this together! It makes it easy to find new fishing holes. I love being able to link to my licenses on here. This one stays on the homepage for sure.
This version of the Indiana Department of Natural Resources mobile app has been rebuilt to allow the flexibility to offer more services in the future....