Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Indiana Office of Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is very helpful because half the time Kroger, Walmart or the iga will try and hassle you but with the app you can scan barcodes and have accurate information on what you can buy! Also all your appointments are available with reminders which is great since most appointments are scheduled three months in advance!!!
Wic has come a long way since the paper checks they used to give out and you had to use them all at once. You don’t have to do that now just use by the end date for each month and you have appointment reminders. Very nice app.
Just installed it & LOVE IT!! Finally ALL my benefits, appointments, etc in one place. No need to worry about forgetting my booklet or calling to see what benefits r left bcuz it’s all listed here. I love that I can easily find what WIC stores r nearest to my current location & I’m guessing the barcode scanner is to check that an item is WIC approved (have yet to try it). If so, that’s a big time saver. No more agonizing over what is the RIGHT item. Thank you so much!!! 😍😁👏
The Indiana Women, Infants, and Children (WIC) mobile App locates WIC approved stores, allows clients to view current and future WIC benefit balances,...