Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sebastian Ekstrom · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was working fine until it stopped working DO NOT DOWNLOAD
So when I saw this game, I was like wow I really need this. So I downloaded it and the app is supposed to say it back within a few seconds. But It takes over 10 to 15 minutes to just say it back to you. I don’t know why…
Soooooooooo I spent a good amount of time with this app. And what have to say is it’s good. It has a thing that you type in and it will invert that word you typed. It’s fun to toy with. Good job Sebastian Ekstrom
Ever wondered what you sound like... backwards? With Backwards Talk, you type a phrase, the app flips it, and you try to say it in reverse. Then, it...