Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lazaros Dinakis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
YO! Great retro phoenix! It’s not exactly like the original, but it is its own great game! With people saying that it’s too hard, of course it’s hard! It’s the sequel to one of the best arcade space shoot um up’s of the early to mid 80s! One thing I do think I want added, is those alien “woo woo” sounds that the Atari 2600 had.
While the game resembles phoenix, the gameplay is such that it’s in hyper mode, the controls are ok but could be better, the sound, what sound, and I even let them know, the aliens shoot so fast and so much, you can hardly move without dying, it needs to be refined and fixed
Fight waves of bird-like aliens to reach the final Phoenix Mothership boss in this 80s arcade classic.