Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗marc sewell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Everything is out of alignment and has been designed for the administrator and not for the end user. Nothing is particularly user friendly especially when booking an extra day. I so awful that rather than book an extra day I made other arrangements as that was easier. I’m surprised the app passed apples requirements as it appears unfinished. Any school etc looking to use this should currently avoid it as you will get more complains from your customers.
Thanks iPAL, love the app! Works really well, so easy to book my child into their after school and holiday clubs. Love the feature where I can view all my invoices. Wow so simple! The accident and incident reports also a great feature where I can sign and download. Also thanks for adding a waiting list feature when I needed holiday camp during summer holiday!
My child’s school has transitioned across to this app and frankly it is awful. Not intuitive at all. Viewing screens to book days don’t work well on iPhones. The calendar only shows dates and not the days - so I’m constantly having to cross reference and scroll up and down to make correct bookings. Why can’t I just set a booking pattern for a month/ term at a time? God help you if you add vouchers to your wallet to pay for stuff as the system is really clumsy. I can’t emphasise at present how much this is hated by parents. I tried to login to it today and was presented with a blank white screen so have had to delete and reinstall the app. You are NOT making our lives easier.
A bespoke booking, payment and management software for schools, nurseries etc