Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Motability · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an essential app for all users of Motability. It provides access to the vast majority of chargers in the country. The new app has always been successful in allowing charging at all public chargers. A useful addition would be the inclusion of prices where possible
I went to go and change my car the other day and when to pay to the card and then it gets declined although I do have the money in my bank. I had to call the charge point company to restart the changer so I could unplug my car. And also it takes a long time when the payment goes through last time it worked it took nearly two weeks for the pending payment.
I’d left a one star review previously as I was having so many problems with the app. But the updated app is working really well now for me and is straightforward and easy to use. At the moment whilst the car is charging, you’re able to see the duration of your charge and the amount of KW charged so far in the app but if you could see what the percentage the car is charged to and thé spend that would be amazing but I’m aware that may not be available when I’m charging on a street ev charger. . Also when I was having a problem with signing in the customer service team ended up being really friendly and helpful. Overall very pleased with the updated app.
Introducing Go with the Motability Scheme, the app that helps you charge your electric vehicle with confidence. Access over 80,000 public chargepoints...