Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bonnet Driver · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It makes sense to update the app and bring the home charging functionality of the Charge Anywhere app in here as well. However the time it takes for the app to show the established connection is rather slow. I don’t want to have to wait up to 30 minutes for the app to show that a connection is established before I can go to bed. Hopefully the communication between the EV and app can be improved. As we have two EVs it would also be useful if it remembers the last car that was looked at. Now it seems to go back to the first EV in the list regardless of whether it was viewed last or not.
In Brighton where onstreet charging is the norm and Blink have a state-sponsored monopoly(!) at £0.53p/kWh this app with the membership makes it a bit more palatable cost wise. Easy to use and with rewards it helps reduce charging costs for those without driveways. Main issue is the “Stop charging” Button on the homescreen window which has already caused me to accidentally stop a charge. This needs changing to add at least an “are you sure?” Stage to avoid this
I’ve only been with Bonnet since June and went into the top 200kwh subscription in July. If you don’t use it all, the surplus rolls over to the next month. I’ve gone over 200 this month as I’ve done more miles but that’s not a problem as the payment per kWh remains at the deal level. True the price has increased but everything has and it has only reflected the cost to them. Recently they introduced the Premium Beta which is free until it’s finalised. No fee has been released yet but you can leave premium if it doesn’t suit you. I’m told by their very helpful ‘live’ support team that there will be a fully integrated CarPlay version of the app soon and if this lives up to expectations I’ll add the fifth star and subscribe to premium.* assuming the price is right. Overall though, I’m very happy with it so far.
OVO Charge brings together everything EV drivers need in one app - combining smart home charging with fast, reliable access to 400,000+ public EV char...