Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nathalie Pires Cesarino · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When downloaded it wouldn’t let me watch movies and wasted my time
You can’t even watch your favorite movie :( on this app so I don’t recommend this app
Worst app say watch but does not let you watch movies don’t download
Are you tired of people bombarding you with movies and series recommendations that you end up forgetting? Or do you find yourself endlessly scrolling...