Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blake Kneebone · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app used to be great when it worked, but recent versions don't work. The scoreboard countdown appears on the Lock Screen before match, but when it reaches 0:00 at the beginning it never switches into score mode and just shows 00 v 00 for the whole duration of the match. And then it just stays there showing 0:00 long after the match is actually over.
Do you follow the AFL? You need this free app. Love match scores in your Dynamic Island and on your Lock Screen.
Live AFL scores on your Lock Screen. Be a part of the action and never miss a game.