Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Simsaw · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so good! I love being able to track daily trends and analyze how I’m feeling currently with how things have been going over the past week.
I’m a college athlete who has been using this app for about a month now. I like it a lot and think it’s a cool way to identify problem areas in my life, but one thing that I’ve noticed is that if I put yellow or red for some of the categories like mental health, motivation, or gratitude, I feel like it’s a self-fulfilling prophecy and I have a “yellow” or “red” outlook/attitude going into the rest of my day. For me, just putting green for these categories, even if I don’t necessarily feel it, makes me feel better and more motivated and happier as I go throughout my day. I see the idea behind measuring these metrics, but I almost feel like a more positive approach to mental health would be to focus on having a good day rather than just monitoring these emotions and basically telling yourself that you’re tired or demotivated or stressed. If I’ve learned anything from this app, it’s the power of faking it until you make it, but this isn’t necessarily the way the app is intended to be used. Overall, I like the app and I really appreciate the quotes everyday but I think it could be tweaked for the better!
I’ve been using this for almost a month now and it’s good to see your daily trends. It’s easy to be honest with where you are at individually and can choose to share or not share that with others.
STATUS— IDENTIFY. RECOGNIZE. ACKNOWLEDGE. ENCOURAGE. EMPOWER The mission of Status is to empower you to manage your mental wellness. Daily check-in...