Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Flexicar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Flexicar’s old app was bad. This new one they’ve been plugging for the past few years is terrible! So bad I have to stop using Flexicar - and I joined in 2015! Great product idea, terrible execution. Features that don’t work and a no manual back-up customer service systems to help plug any gaps. Needed a car urgently (hospital pick-up) and the app wouldn’t work. And customer service couldn’t help me either. Help functions that are generally unhelpful. Telephone numbers listed that you can’t just click on and auto-dial. The customer experience team at FlexiCar/Herts genuinely need to be dismissed for this absolute failure. No customer journey mapping? No CX testing. Epic failure here. Can’t imagine how many customers have stopped using this service because of this app. Hope this is helpful, Herts.
Tried Flexicar after a terrible experience with GoGet. It was super easy and the app is way nicer imo. Was skeptical because of the bad reviews but everything went smoothly for me, will definitely book again.
As someone who has worked in App Development, first and foremost - new Developers and QA/Testers/Analysts are required. Here are the issues: - The vehicles aren’t always where they say they are - When booking a vehicle, sometimes the app is on its own time and will actually book a vehicle at some other time which you didn’t even intend to book. - When ending a booking, the app glitches out and then causes you to get overcharged. - I’m assuming the batch file from the start of booking images aren’t being compressed to the database, so that also could be causing start of app glitches. - The app keeps forgetting you have a booking, which means you have to keep restarting the app. - The character validation is so poor at login, it thinks your email address is words, you can’t just type your email in. - The date/time scroller is super buggy (hence my comment that the app is on its own time) - The financial aspect is horrendous, the amount the app just overcharges you due to the bugginess of the app is something that needs to be investigated by AFCA - I’m sure there are customers owed $100s Bottom line, fix your app or revert back to pre-May 2023.
Flexicar is a cost-effective, clever and simple alternative to owning your own car. Rent by the hour or by the day with over 600 Flexicars pre-parked...