Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacob Boyles · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App page states you get a 7 day trial period, yet after 5 days and not using the app, I'm charged a subscription. App hasn't even yet appeared on my subscription management page. Also, Mr. Boyles, the developer, states the app does not collect data, yet when one launches the app for the first time it clearly states that it collects information from you.
My son loves creating new stories every night for bedtime. Great app!
StoryTime let's you and your kids create memories as you come up with new, unique stories each night at bed time. You can save all your stories to com...