Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Debra Wardlaw · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My name is Kim, I download this app weeks ago, been checking in daily, excited about building up points, to block out ads when I’m watching videos. It was very easy to download & get signed up, ( which is great for the more seasoned people)☑️. I get so annoyed when I’m watching something & those pesky ads pop up.😡. I think this idea is brilliant.👍🏼. Looking forward to this app going far. Thank you for creating & putting this out in the marketplace. 👏🏼👏🏼👏🏼
Love the user education throughout the app and excited about the chance to customize the ads I see!
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