Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Poundland · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find it breathtakingly shortsighted to bring a a store card / rewards card app to the iPhone and not include Apple wallet compatibility. It seems that it would be common sense roadmapping before launch . Many Poundland stores are in 4g/5g black holes , it’s impossible to get a signal or that difficult to try and get one that the process in trying to get the app to load is extremely painful and doesn’t create a positive user experience. I’ve yet to encounter a Poundland store with wifi. Wallet functionality would negate this. Being told by in store staff to screenshot it isn’t really either appropriate , as it requires the customer to make amends for a design failure from their own product. Secondly given any number of circumstances where there are a number of screenshots or images being taken on a phone, it’s again an inconvenience to need to fish it out. Did you fail to beta test this in stores that neither had wifi. Nor usable phone signals?. Poundland tends to reside in old buildings or stores that are effectively giant faraday cages given the amount of metal in their construction .
Each time I’ve tried to use it I get told by staff I need to delete the app and reinstall it due to updates! When you have a queue behind you and no WiFi it’s too time consuming so I have to miss out on offers there and then. Then yesterday I yet again tried to use it to be told again I had to reinstall it, while another queue formed behind me. It took time to reinstall then suddenly it didn’t recognise my password! So time wasted for nothing and yet again I lost out on offers! This time I’m binning the app completely, too many chances not enough ‘perks’
App continues to state that it is wrong email or password when it isn’t. Changed password using the internet instead of app(as wouldn’t allow me or send me the link when stated it had No emails received.) now can’t open to get card details really disappointed
Hello! Thank you for being an Awesome Perkster and making our big Poundland family even Perkier than ever. We really look forward to welcoming you i...