Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Apprisen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is useless. You try to sign in on the app, it asks for a code sent via email. Enter the code and it asks to reopen app! Do all those steps then end with a blank screen. Why even have an app? Do everything on the website. Come on, tech department, do better!
They clearly don’t invest in making this convenient for their customers. App is a waste, you have to sign in online, on a webpage that is not configured for mobile viewing, then it takes you to the app. You cant change your address on the app. You can’t really do a lot besides check your progress. I like Aprisen as a service, but they are technologically stuck in the 1990s.
App is defective. You can’t sign in. Regardless of whether or not you know your password - the App tells you it’s wrong and then sends an email verification code - but only after you tell it to send another one because it takes 20 minutes to get the first one! You enter the code, it says you are verified and then returns you to the screen where it tells you you need verified again. If you leave the app for any reason, when you return the screen is blank. Kinda makes you rethink using them for debt management doesn’t it.
A seamless digital experience that includes convenient, anytime, anywhere access to your DMP account, on demand and free!