Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reading International, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pretty buggy app, but otherwise very useful
No ability to log in, or upgrade rewards card when prompted. Just as bad as the website.
The app has improved significantly since I first started using it, but lately I’ve noticed a weird bug where no movie listings show up. Obviously a major issue that needs fixing pronto
Key Features include: * The ability to browse session times, explore upcoming movies and events. * Purchase gifts for friends and family. * Pre-order...