Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Via Transportation, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The purpose of this app is for women to be able to go home safely without having to worry about walking home alone ay night or getting accosted on the subway. God forbid we have to choose between spending time with friends and our own safety! Unfortunately, the reality of SafeRide is that it is a glitchy, inaccurate app that does not have nearly enough drivers available (leaving wait times of potentially hours), has 0 transparency with riders about when they will actually arrive, and has some incredibly rude drivers who will not wait even 30 seconds before speeding away. It is 40 degrees outside. My ride was stated to have arrived for three minutes. I walk all across my location and do not see the car. When the car is finally in sight, I run up to it only for the car to DRIVE AWAY and cancel my ride. This is unforgivable. I am walking home for forty minutes in the freezing cold because drivers do not have the decency to see a girl RUNNING to the car and wait just a few more seconds. This is a joke of an app that I am happily uninstalling now.
stop cancelling my things fix it
The app takes forever to work and once you try to get a safe ride after multiple times, it will say that it couldn’t be booked but when you try again it says that you have already booked a ride.
Think of NYU Safe Ride as your safe alternative to get to and from home. Book an on-demand ride on the app and our technology will find you a ride ho...