Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZOLL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is more efficiently set up compared to the previous app but is plagued with issues. We have had multiple charts that were lost. The app keeps crashing. The driver’s license scan feature needs a doctorate to operate. The app is slow to respond. Ems charts support closes out support tickets prior to resolving any issues.
I think overall, it is a better app than the previous EMSCharts tablet application and is smoother and easier to use on calls (after a small adjustment period). There are a few things I would could be seen in future updates for ease of function. Being able to enter mileage on the same page as you enter the times, so when I mark on scene, I can mark the mileage all on the same page, rather than flipping to a different page. Also, the add actions say A-Z on the top, but I don’t believe that are in alphabetical order.
It is a very efficient app, however the drivers license scan does not work for some reason. Software fix could make this app so much better. I also wish I could hyaline page 8
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