Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tariq Mehmood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Food always hot, delivered on time, and never had a bad meal
Very easy app to use. Will comment on delivery time after I receive my food
I received the menu today which is the only reason I ordered from here but from it hitting my doorstep and me ordering a couple of hours later the prices had gone up a lot. i.e kids meal on menu was £6. I paid £6.90. I ordered a kebab and had option for salad and choice of sauce. Didn’t get either. It’s a shame cos the food with exception of the chips is the best I’ve had ever.
We’re passionate about providing delicious and high-quality food, our priority is to satisfy all of our customer's needs - we offer a variety of excel...